This is brilliant. I moved to HE after being "into" home automation for 15 years or so, but never learning to code (just too many other competing priorities). I started with Homeseer but primarily used the ISY-994 (starting with the 99, so that was a long relationship). But the company that offers that device, and the user community around it, never seemed to understand that making it easier to use the device was the secret to growth, and that as you made things easier for beginners you made things simpler for everyone, if you approached this wisely. Their devices were incredibly reliable, but the interfaces were just not built for beginners, or a mobile-centric world. In contrast, I've been really happy with my HE devices and the recently launched services seem reasonable, and reasonably priced. I'll likely use one or more of them. Most importantly, I already find the user interface (dashboard capability) to be far superior to my previous platform, which was a big complaint I had with their system. Additional focus on the dashboard would be great (make it easier to move things when adding/deleting new things, perhaps), but trust me, it's already better than many others.
Continuing to make it easy to use the platform can be done without sacrificing the needs of more experienced users , and I'm glad to see this approach. And finally, I've found the user community here to be polite, courteous, and lacking the "snarkiness" found on so many other "geek-centric" forums . Thanks to everyone for that, as well. It's a pleasure to use this hub, and participate in this online community.