Not to derail Bond, James Bond, but it's possible to do IR control with this zigbee device. I actually turned on and off a Lasko area heater with it. Those heaters don't turn on automatically when power is restored; you have to push a button.
Anyway, it has loads of potential, but for me, a solution in search of a problem. I still might do something with it: maybe the heater, maybe the TV. But again, why?