That is what I wonder too. I bought one of the original ones of these cubes a few years ago, and it was fun for about 10 minutes, then it was just sat there until the battery died. I think the biggest problem is with these is they aren't numbered or labeled unless you did so yourself, so it was a big mystery as to what each side did.
The new one appears to have dots like a dice, so that is an improvement. But even with those rudimentary labels, who is going to remember what a spin on side 3 does vs tapping side 4? And don't set it down too hard because the tap function will activate. Each side does about 10 functions if I counted correctly.
You need a laminated secret decoder card setting near the device just to use it, or it is simply a toy where random things to happen when people fiddle with it. I haven't decided which.
