If you only want to use the hub (i.e., not a secondary controller, etc.), you'll need to use something like this:
For the ZEN17, you will likely need the "binary" version (for .GBL files and possibly others) from this post instead of the one in the first post:
Or perhaps this minor modification of that, which apparently fixes some issues some encountered, but I have not tested this one to say anything for sure: [BETA] Updated binary firmware updater