Not missed. Responding to the words which are louder than emojis.
I don't disagree that their policies are why you and I like them. It's good business and they've figured out that formula. Don't confuse a business practice with any loyalty to you though. They don't have any.
I'm never dishonest with them. In Canada, we have a choice when making a return that you do not have in the US. It is "Incompatible or not useful". That is never a lie to say that something I don't want to keep is not useful to me.
In the US, you must pay the return postage if you don't claim that the item is defective. This is unnecessary, and they know very well that it is not the case most of the time. They are going to check (or should anyway) the items that are returned. Some people just don't know how to properly configure or use products, or they have expectations that are beyond what the product was designed or intended to do. They then pronounce it defective and return it. Whether they believe that is the truth, or not, just cannot be known. My point here is, this is a fault in their business practice and to my view, an unnecessary inefficiency. Worse, I see people writing all the time that they "threw out the item". What a terrible waste and an additional blight on our already over polluted world. Amazon US policy is just encouraging waste for profit. No, sorry, I'm not convinced that the way Amazon makes me feel is a sign that they care about more than the bottom line.