Why can't Rules be saved copied and shared like cooking recipes

I just discovered that I can export rules but there seems to be a problem with the JSON (according to Visual Studio Code

Manually corrected to

There should only be a single \ in the JSON. As it is written the inner quotes are not escaped. As an aside, it is supposed to be an array why make it a string. As in

image

More as I learn. My goal is to be able to create and edit rules use external tool and import them. Even better if I can use the MakerAPI to import them. At this point I'm just begging to understand how it works.