Is there a special process I would be following? Thank you
Just a forewarning - sylvanias can cause issue on hubitat with their poor repeating habits.
If the strip is not scrolling through colors, then it thinks it's attached to something. You have to cut power to the strips, I think 5 or better times in even intervals of 1 second each until it flashes and then scrolls through colors. If it's scrolling, then it's ready to pair. Put your hub into discovery and try again.