For RGBW and RGBCCT controllers I have Philips Hue, Sylvania Smart+, Zooz Zen 31, Girderwell, H801, and Arilux AL-LC02.
Philips Hue: Zigbee, expensive, color saturation isn't that impressive
Sylvania Smart+: Zigbee, usually cheaper but hard to find atm, better looking colors than Philips Hue, cool white is simulated with RGB channels, has separate warm white
Zooz Zen31: Z-Wave, controller only so you will have to buy separate strips, has custom effects that can be fun
Girderwell: Zigbee, controller only
H801 and Arilux AL-LC02: WIFI, controller only, I've loaded custom firmware on these to get local control, has effects that can be customized
For addressable RGBs, I am going to use a NodeMCU with WLED firmware. I haven't had a chance to really play around with this yet.