RGBgenie Driver

I got this thing to pair really quickly but then afterwards it wasn't showing any buttons I pressed in the logs. I tried removing and re-adding it but after removing it from hubitat I can't get it to pair again. I can't even tell if I'm factory resetting it correctly - I hold down the power button until the red light turns solid, then press it 5 times quickly, but it doesn't flash 3 times as the manual says it should. Going through the normal pair process doesn't work again. Oddly if I just press the power button to turn it on and then move my finger around the color wheel, the light very rapidly flashes as if it's transmitting something, but nothing happens.

Has anybody been able to get this to factory reset correctly?