Playing tracks through the Sonos integration on demand, is kind of a pain. I have managed to use a Rule to start playing a Pandora Radio Station on my Play:3 at night, by using the suggestion by @mike.maxwell in the link below (not exactly a specific track...):
There are also some clues in this thread that might help:
I haven't dug around enough, but based on all the threads on this subject, it seems like there should be a HOWTO: around here someplace...