New Alexa Devices

Just saw this when browsing amazon. Interesting design change, but I do not hate it. Also it looks like the regular Echo, for $100 is getting a Zigbee/BLE/Sidewalk hub which is interesting and I hope this will improve adoption. Is there any way to bridge an echo hosted zigbee hub with HE?

Amazon devices are like Mexican food. Same ingredients, different shapes.

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But oh .. the Zigbee. Now standard in the Echo.