The cart page says "Hubitat Elevation< sup>®< /sup>" (HTML markup as showing).
edit: Also, never noticed, but just the hub is for sale, no accessories. A wall mount, stand, and such might be nice touches and a way for us die-hard fans to show our love. Or for that matter, I can't say I'd turn my nose up at a Hubitat t-shirt.
"Hubitat for Humanity", would be cute, or "Hubitat for Habitat", to avoid TM issues. Maybe collect $$$ and donate to the "Habitat for Humanity" charity. Portion of T-shirt sales go towards the charity and donate hubs where appropriate.