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What driver (device type) did this pair with? Did you try any other drivers, and hit "configure" after switching drivers? Sometimes the Generic Zigbee works better than the Advanced Zigbee drivers and other times it works better the other way around.
Edit: not sure if this is a RGB bulb, dimming bulb, or what???
You have to authorize the bulb to be on a dashboard. Did you go to Apps, select your dashboard app where you want the bulb, Choose Devices, then Done? At that point you can go to the actual dashboard and add a tile for this bulb.