I just received this starter kit
BroadLink Bluetooth Smart Light Bulbs (BLE Tech) - 9W Color Changing Light Bulb with Music Sync, No App Account Required and Fast Setup, A19 E26, 800LM, Works with Alexa, Google Home (4-Pack) https://www.amazon.com/dp/B09WN3HNC7/ref=cm_sw_r_cp_api_i_JB9D8644DBZBTEE6J8C0?psc=1
and jumped right in without creating an account and without a bridge and am surprised at how quick and lightweight these bulbs are. The color saturation holds really well to Lifx bulbs, though they are not quite as intense.
I have an entire ecosystem of lutron switches and remotes with a pro bridge and I'm hoping I can use those to control BLE through hubitat without dragging this experience. The scene controller is pretty wonky and not as aesthetically pleasing as my lutron gear.