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I like it!!!
If this picture is out there for comments, , I'd say:
-My coffee maker requires a button push
-Security cameras are integrated? Maybe some, as motion detectors.
-I can't figure out what some of the icons are, but that's just me.
-I'd say lighting is still #1, but it receives short shrift, icon size wise
Each icon could be a topic, lol.
That's all I got.
I didn't dare but since YOU started....I love this kinda stuff and will take the opportunity.
Having JUST done a quick flyover to update my view of the lay-of-the-land in Home Automation options, my comments are:
a) first of all, really nice graphics work... but...
b) I would feature HE's differences RIGHT OFF THE BAT in a graphic that somehow captures and conveys them (i.e. stuff like - "Look Ma, no wires")
c) I would try to avoid creating an image that ANY other Hub could pretty much be dropped into. That's a lost opportunity of differentiation and serves just as much to motivate somebody to "Just Start Automating, It's Cool" but not necessarily with THIS hub (assuming they are looking at one or two others which we know they are).
d) It's a " hey, automate your home " vs "hey, automate your home in ways & options few-to-none other hubs offer".
Having just done the mentioned perusal of the lay-of-the-land there are a STILL a few good things worth highlighting that are different than what a consumer will see in more familiar branded offerings. Some of those lend themselves to a graphic, and yes...some just don't.
Just one viewpoint, for what it's worth.
He says to himself; despite getting beat on every time he throws marketing/product positioning/pricing topics on the table.
Not this time! Thanks.
Done.
Everything is automated for near hans free operation.
There's no obvious emphasis on what it means to be "independent of cloud".
Looks shiny. But carries zero message.
Could cross out the line of text about "cloud independence" (which the standard consumer won't take any notice of, let alone understand, and definitely won't see the benefit of).
Then drop a picture of an aotech/etc.
Way, way too generic imo.
Maybe that is part of the idea... ? Just a thought... Being generic could imply that the hub can work with a large selection of devices... Obviously the devil is in the detail, which is not the point of a promotional image.
Fairly certain that if I employed an advertising firm to promote my new, I dunno... Ford hybrid, and their pitch contained something utterly generic, I'd have reservations.
Am important question would be "how will this advert make consumers remember MY product, as opposed to any old hybrid".
If their response during the pitch was "we feel that's not an important detail", I wouldn't bother asking any further questions.
Am advert needs to promote a product, to allow it to stand out from the crowd.
Fail, unfortunately. But if I'm wrong, this'll attract new customers in droves. Yay.
/ focus group.
In my mind, "cloud independent" means all automations (i.e. communication between
devices via hub and even better direct communication bypassing hub) must be 100% local. Very seldom minor interruction with clouds is acceptable but absolutely not desired.
Tried that out on my wife (very non-tech) and she got it immediately ("Doesn't need the Internet" and "no on spying on you" was her shorthand), which she liked. N of 1, obviously, but she's always been a very good test subject in this area - always finds ways to misunderstand/get confused w/anything remotely tech.
So I do think that a "Cloud" phrase can work, but also think you definitely need to hit the appropriate related benefits - speed, reliability, privacy.
... Awesome.
Perhaps if (as I have been led to belive), one of the unique benefits of using a hubitat device is to have a lack of Internet reliance then the marketing images should alude to that.
The image above, as far as I'm concerned, could be slapped on a router, modem, smart speaker...who knows. That image might as well be a getty
But hey ho, thankfully not my job. Carry on gents, I'm sure the existing users feel the marketing team have achieved wonders. And as I said earlier, if I'm wrong then there's going to be a stack of new customers.
Either way I think I've added some feedback which can be used or ignored, whichever is deemed appropriate.
Ouch. Slide ball low and to the inside.
Here's the thing. Most people who aren't techies recognize the majority of those icons. Yes they're generic but they're recognized. So if you put an icon for a third reality contact sensor and other things like that, it's doubtful that anyone would know what they are. Now aesthetically I would get rid of the yellow and make the house transparent and the hub more prominent. Maybe even remove the antennas. Maybe add even more iconography like water heater, a better fan symbol, etc. That's just me though. I'm not a marketing person.
I don't blame you, that dang Hans.
Is that a mini split heat pump?
How're the integrations with those going?