Looks neat! I'm guessing it's ZHA like their bulbs, which is certainly fine for Hubitat (assuming it doesn't repeat, also like the bulbs) but would prevent it from being able to join a Hue ZLL network (unless maybe it's Zigbee 3.0, which theoretically should work). The Quotra is the same price, and I've thought about getting one in the past as a cheaper alternative to Hue. I almost thought the same for Sengled, then I remembered which Zigbee profile the bulbs use (their website isn't helpful: it just says you need a "compatible Zigbee hub").
So, I guess if you want to use them via Hue, Quotra might still be the better option if you want something cheaper than the Lightstrip Plus. I wish I could see more pictures or specs, like how bulky their power adapters are or what sizes of extensions/splitters/adapters the strips may take, a weakness Hue has in that we need third-party or soldered solutions to make anything besides a (lit) extension work (some of which might work here if the six pins share the Hue spacing).