Agree - Home Automation starts getting incredibly complex once you get beyond the simple "lights on a schedule" phase.
Not sure a youtuber/"influencer" cares about those intricacies as much as finding some "sensational" content that will engage viewers which could be either a good or bad thing.
I am sure Linus isn't putting to much thought into it. The likely driver for what is being deployed is Jake as he has done several other videos in the not so distant past about Home Assistant. I bet he is just going with what he knows. Linus is probably just going to him and saying hey can you make it do this or that and then he is figuring it out. It isn't that I don't think he could, i just think he is to the point he cares more about the result then how it gets there. This would be why we mostly hear about the pain with getting firmware updates from Jasco, and not as much about just how janky Home assistant can be, although my understanding is as long as it is zwave/zigbee and not external integrations it should probably be fairly smooth.
One thing about this though is that it is great for Home Automation that he is talking about it and in a positive way even if it is with Home assistant.
It feels like it is worth re-emphasising that in a lot of ways people are agreeing with the sentiment of the OP, all who have responded have done so with the intention to see the continued success and expansion in use of the HE hub. The main point of contention is in the methods for achieving that outcome.
It has been another good example of civil discussion about a topic. Not to say we can't stray from that ideal from time to time 
Maybe we should start our own YouTube channel.... 
Although I don't necessarily agree with all the arguments to not do it, I'm happy it was a civil discussion, as sburke pointed out.
To try and answer everyone in one single post:
Yes, Linus would not be the one solving the issues, but I would guess he does have highly competent people who are familiar with the subject (@mavrrick58 pointed out Jake) and have the technical ability to work around the kinks. So they would find a solution, even if it were creating their drivers or apps (as they're currently doing for the current system).
Moreover, we all know HE is not perfect. And when there's an issue, the solution may not be so evident to the casual technology user, but it would be solved by someone like Linus (meaning the problems wouldn't be so egregious if Jake/Anthony weren't there.
And these are experts in their field, which means they can see the potential it can bring despite kinks. Heck, I'm not technical, and I saw it on HE, so how could they not?
Better yet, as pointed out, many reviews are after only a short term of use within a controlled environment. Well, great, Linus is the king of the opposite of that. Many a time he has repeatedly talked about products he's received in the past and keeps using them at home or someone else in the office stole and is using it (HE is definitely one of those).
Hubitat has a way to go, but they know the path they have to walk to get there. It would be nice if we could find some extra help for them (via YT maybe?) and bring some people into the community. Plus, at this point, HE should not necessarily be looking for in-depth reviews of the products because that's for people already interested (and you already have those).
What Hubitat needs right now is brand awareness. Have multiple opinion makers casually mention your product in various settings, and start bringing the term into the general conversation so that regular folk start hearing the name and associating with Home Automation. Once you've got people asking "What's hubitat? Why is that different from Home Assistant?", then you can start explaining it, but you gotta jolt the curiosity first. And once you get into the fact that it is the only hub with multiple protocols (forget Aeotec) and works with Home Assistant, you've got them in the bag, IMO.
Regarding waiting to evolve the product where the average user looking for commercialized systems can use it, I'll reiterate that this is not necessarily the LTT channel or its audience. The people here (in this forum) are looking for good solutions that solve situations (not mend them) and are willing to put some extra work and tinker to get it to the sweet spot, and I think there's quite a bit of that inside the LTT Team, if not in its audience as well.
As for the ones mentioning how expensive marketing can be, yes, I agree, when you're talking about campaigns, re-targeting, CPCs and CPAs, with targets and a few strategies going at a time and all that bull****.
But this is more guerrilla marketing. It's a one-off attempt that can have huge (positive!) repercussions or none at all. Best of all, it's not that expensive. Like I said initially, Low Risk/High Reward.
On topics of UI, I agree that the HE environment could be a tad more user-friendly, but then again, the people using the product aren't dumb either. At this time, HE simply is not ready for the average consumer. And If avg users don't know how to set it up (and this community knows setting up a device may not be as straightforward as simply plugging it in and pairing), then there's no point in reforming the UI portion.
Lastly, @sburke781, as you can tell, I'm not technical, but if there's anything else I can help with, or at least guide a path, be it in Marketing/Content Creation/UX, I'm your guy.
Have a great day, everyone, and thanks for participating in the thread!
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