It's more akin to newer BMW's only allowing heated seats with a cloud update (yes that's a real thing in some of their high end models). Look, the issue overall is that people agree it can be a great platform with great products but THERE IS NO LOCAL ACCESS. If you want people to buy into Yo-Link and really be happy about it...
1: Local API. You could unplug the internet and everything could run and be controlled as normal. This includes being able to boot the unit without it calling home to finish it's initialization like Insteon and Wink did which then bricked all their units when they went out of business. Without this it will be a hard sell...
2: Work with people on developing the interface for that API... Make it so that you can bring in stuff hooked up to Hubitat via Maker API. 2 Way communication between them would be awesome and you would hook a lot of people..
3: Combine 1 and 2 and Earn a big fat profit for years to come.
