I don't think it is worth switching hubs over it. I actually prefer Hubitat's method, for the most part. I do think there could/should be some tweaks, but it is relatively fine at this point.
I see this all the time on Reddit and elsewhere. "I want to control XYZ devices, and tie them all together but I won't even in the slightest consider a hub, don't even try to sell me on one". I think there is some weird misconception about what a hub does, and why you would want such a thing.
I think people are adverse to this, for a variety of reasons. I find that I never have enough time to sit and concentrate on stuff I want to anymore. This applies even to Hubitat sometimes. My job, fixing stuff around the house, and just life in general take a lot of my brainpower anymore. I get tiny bursts of time during my working hours, and I feel like (mentally) that just isn't enough to plow into something like Home Assistant, learning how to code Groovy, working on that Arduino kit I bought a year ago, and so on. As I get older, I just want to plug something in and it works rather than screwing around with stuff. I have about a 20 minute threshold where I need to be able to finish something, or it just sits not started or incomplete.
This is a great and I think overlooked point. You buy that Homey, and you want to upgrade in 2-3 years when Matter Pro (or whatever the next "thing" is) and you have to purchase another expensive hub. Isn't buying 3 Hubitat with the latest in technology in that same timeframe, a better use of my money?
I think you are reading something into that statement that isn't there. No offense to Bruce, but he is very matter-of-fact about what he says (writes) and people misinterpret that as rudeness. That probably is the engineer in him. I don't think he means any malice or disrespect in what he says. The more I have watched him on this forum, and especially hearing him on the live chats, the more I get what he is saying and where he comes from.
It is amazing when people are recommending hubs on other forums that Hubitat gets a "I never heard of that one" reaction more than I think it should. I have been speaking about Hubitat for years now on various forums, and people are oblivious to its existence. To quote a Youtuber, "Home Assistant, Home Assistant, Home Assistant" is the mantra on many sites from Reddit to Youtube, and even here to some extent. The last couple months has added Homey to the chant.
I am not sure what it takes to break through, or if Hubitat even has the crew to handle an influx of users. It is an interesting quandary, when does too many users become a bad thing?