@mike.maxwell, During the Add New Device workflow, on the /device/addDevice UI screen for the GE/Jasco 43132 Tamper Resistant Smart Outlet, the factory reset instructions shown are incorrect.
Based on my attempt to do so, the 10x button press does not result in a factory reset for the 43132. The in-box instructions for this device read as follows:
To return to factory defaults
Press the button three times, then press and hold the button for at least three seconds. The LED will blink three times to confirm.