I was just in my electrical supply house today and they had a display of new Halo Home devices out now. They have a few items. Doing some research it uses a Bluetooth mesh network for communication and then has an available Wifi bridge for Alexa linking and future integration.
The one cool thing was they have an LED can trim that will replace a buld and trim ring that has the ability to change it's color temperature like the Hue bulbs.
Just another player in the game but Eaton/Halo products have always been good.
https://www.eaton.com/flash/electrical/connectedlighting/products/halo-home/