Thanks for sharing this. I decided to back it as I love that they are embracing the maker community with SDKs and tools/libraries for Arduino and Raspberry Pi. Should be fun to mess around with. Hopefully this will help to spark my youngest child's curiosity regarding programming and electronics.
One of my daughters teaches high math at a public charter school which is pushing STEM. Her school lets the kids run the Sphero programmable balls down the hall. She sends me occasional Star Wars-like vids of robotic balls running down the halls along with students and 'knocking' on classroom doors as programmed by tricksters. She gives the Sphero high marks and bought one for her family this past Christmas. Her older kids (twenty-somethings) spent ALL DAY playing with it.